I get very excited when I see a new company “get it” with regards to the power of a generic dotcom domain name as a primary brand. My friend Bob Diener got it when he acquired Hotels.com and changed the company name to it; Dealtime got it when they switched to Shopping.com. This week, my friends and very savvy Online Entrepreneurs at SwapTree.com acquired Swap.com, and will be doing a complete re-brand and shift to Swap.com. They just killed the category, the equivalent of starting the Marathon in mile 7. They still need to execute but they are now doing so with the intuitive,category address. Kudos! Others should wake up !
Click here for more:
http://blog.swaptree.com/index.php/2010/07/22/swaptree-com-acquires-swap-com/